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December is the month traditionally reserved for big cinematic debuts. Add to the list the latest work from Nissan and TBWA\Chiat\Day LA, helmed by feature film director F. Gary Gray (The Italian Job, Law Abiding Citizen). The track accompanying the spots is “Y.A.L.A.” from global artist M.I.A.’s latest album Matangi.
The two new spots celebrate the energy and boldness of the newly redesigned Nissan Rogue, capitalizing on Gray’s flair for action and excitement. In the hero spot – Commute – an ordinary carpool turns into a full-throttle action sequence usually reserved for only the most adventurous feature films. Viewers see the all-new Rogue take a rebellious detour and even finds itself on top of a speeding commuter train before arriving at work fashionably early: Nissan Rogue
“Through using a great feature film director and a brand-new exciting track hot off M.I.A’s album, we start to tell the exciting story around the Rogue and its bold yet versatile driving experience,” said Rob Schwartz, global creative president, TBWA\Worldwide, New York.
The lineup for Ultra Music Festival was announced. It includes such electronica standards as Tiesto, David Guetta and Afrojack, as well as newer artists like Avicii and Krewella, plus live artists like M.I.A. and grime rapper Dizzee Rascal. Fort Lauderdale’s own rising DJ Diplo is also on the bill.
It all goes down March 28 to 30 at Miami’s Bayfront Park. VIP tickets are sold out, but general tickets for $399.95 are still available. Early bird tickets for the popular fest sold out this past May in four minutes.
5. M.I.A. “Matangi” (Interscope) M.I.A. brags a lot on “Matangi,” her full first name. And she earns it, not entirely for her lyrics — though she delivers some sociopolitical zingers in her defiant singsong — but for the dizzying cross-cultural barrage that surrounds them, mashing up geography and technologies. Her sounds are shinier than ever, her refrains are purposefully catchy and her attitude is newly cheerful, which just lets her pack more jolts into each song.
6. Janelle Monáe “The Electric Lady” (Wondaland Arts Society/Bad Boy) This installation of Janelle Monáe‘s continuing sci-fi epic — about a fugitive android, power, discrimination and rebellion — is actually a romantic prequel. That’s her opportunity to write love songs and invoke strong female role models — her mother included — as she continues to traverse pop history from hip-hop back to big bands, lingering at R&B and soul. Multiple agendas don’t hold back her exuberance.
7. David Bowie “The Next Day” (Columbia) After nearly a decade, David Bowie re-emerged bleak and brittle with “The Next Day,” an album that confronts mortality with bitter fury. The music looks back to his 1970s Berlin albums, with brusque drums and bristling guitars; as he sees time ravage youth, idealism, love and hope, the lush moments are disconsolate and the glimmers of pop are sardonic. “Just remember, duckies,” he sings. “Everybody gets got.”
To view the entire list head over to the music section @ NYTIMES.com
Listen to “Trouble Again” an exclusive on spotify, a account with spotify may be needed to listen to audio.
Note: I received a few emails with fans having difficulty getting access to the audio. Here are some instructions on how to stream the song.
1) Register and make and account on spotify.com
2) Follow M.I.A. (spotify page)
3) Make sure your logged in with your account, and then you should be able to listen to the song.
Hope this helps, if you have any concerns or comments be sure to contact me and I’ll email you back as possible!