December is the month traditionally reserved for big cinematic debuts. Add to the list the latest work from Nissan and TBWA\Chiat\Day LA, helmed by feature film director F. Gary Gray (The Italian Job, Law Abiding Citizen). The track accompanying the spots is “Y.A.L.A.” from global artist M.I.A.’s latest album Matangi.
The two new spots celebrate the energy and boldness of the newly redesigned Nissan Rogue, capitalizing on Gray’s flair for action and excitement. In the hero spot – Commute – an ordinary carpool turns into a full-throttle action sequence usually reserved for only the most adventurous feature films. Viewers see the all-new Rogue take a rebellious detour and even finds itself on top of a speeding commuter train before arriving at work fashionably early: Nissan Rogue
“Through using a great feature film director and a brand-new exciting track hot off M.I.A’s album, we start to tell the exciting story around the Rogue and its bold yet versatile driving experience,” said Rob Schwartz, global creative president, TBWA\Worldwide, New York.